One of the established players in the cleaning products sector, Saruhan Kimya is accelerating its innovation efforts with a focus on sustainability and digitalisation. By placing the principles of \u201cGreen Chemistry\u201d at the centre of its strategy, the company is strengthening its competitiveness in both local and global markets through digital transformation.<\/p>\n\n\n\n
Saruhan Kimya aims to increase the use of environmentally friendly bio-based raw materials in its R&D processes. The company continues to take concrete steps to reduce its carbon footprint by utilising solar energy at its production facilities.<\/p>\n\n\n\n
Saruhan Kimya R&D Manager Derya Eren<\/strong> shared the company\u2019s sustainability approach with the following remarks:<\/p>\n\n\n\n \u201cSustainability and green transformation form the core elements of our R&D and production strategy. We approach the principles of \u2018Green Chemistry\u2019 as an integrated working discipline across all our processes. Our aim is not only to develop environmentally responsible products, but also to seek answers to the question of \u2018how can we do better\u2019 at every stage, from raw material selection to energy efficiency.\u201d<\/strong><\/p>\n\n\n\n Operating within the company, SAR-GEM stands out as an innovation centre where award-winning and patented formulations are developed. Projects carried out under the motto \u201cfirst in T\u00fcrkiye and worldwide\u201d are shaped by data derived from market research. In particular, efforts focused on recyclable packaging and reducing microplastic emissions within the scope of the circular economy are prioritised at every stage of the product life cycle.<\/p>\n\n\n\n Saruhan Kimya is integrating automation, digital monitoring and advanced modelling techniques into its R&D processes. This technological transformation aims to optimise product development speed and cost efficiency.<\/p>\n\n\n\n Derya Eren explained the operational advantages provided by digitalisation as follows: \u201cThanks to digital tools, we manage the data flow between R&D and production more effectively. By systematising trial-and-error processes, we shorten product development timelines and use our resources more efficiently. This technological infrastructure enables us to ensure consistency in our formulations and maintain continuous quality.\u201d<\/strong><\/p>\n\n\n\n The company operates in close collaboration with universities, research centres and suppliers under its \u201copen innovation\u201d approach. By incorporating the innovative perspectives of young engineers and chemists into its corporate culture, it aims to cultivate the R&D teams of the future.<\/p>\n\n\n\n Emphasising that sustainable innovation is strengthened through human capital, Eren concluded her remarks by stating: \u201cSaruhan Kimya maintains close collaborations with universities, research centres and suppliers through its \u2018open innovation\u2019 approach. By integrating the digital competencies and innovative perspectives of young engineers and chemists into its corporate culture, the company aims to cultivate the R&D teams of the future.\u201d<\/strong><\/p>\n\n\n\n FUAR HABER ONLINE<\/strong><\/p>","protected":false},"excerpt":{"rendered":" Temizlik \u00fcr\u00fcnleri sekt\u00f6r\u00fcn\u00fcn k\u00f6kl\u00fc oyuncular\u0131ndan Saruhan Kimya, s\u00fcrd\u00fcr\u00fclebilirlik ve dijitalle\u015fme ekseninde inovasyon \u00e7al\u0131\u015fmalar\u0131na h\u0131z veriyor. \u015eirket, “Ye\u015fil Kimya” prensiplerini merkeze alarak hem yerel hem de k\u00fcresel pazardaki rekabet g\u00fcc\u00fcn\u00fc dijital d\u00f6n\u00fc\u015f\u00fcmle peki\u015ftiriyor. S\u00fcrd\u00fcr\u00fclebilir \u00dcretim ve Ekolojik Form\u00fcller Saruhan Kimya, Ar-Ge s\u00fcre\u00e7lerinde do\u011faya duyarl\u0131 biyobazl\u0131 hammadde kullan\u0131m\u0131n\u0131 art\u0131rmay\u0131 hedefliyor. \u015eirket, \u00fcretim tesislerinde g\u00fcne\u015f enerjisi kullanarak karbon […]<\/p>\n","protected":false},"author":1,"featured_media":681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sirket-haberleri"],"yoast_head":"\nInnovation Hub: SAR-GEM<\/h3>\n\n\n\n
Dijitalle\u015fme ile H\u0131zlanan \u00dcretim S\u00fcre\u00e7leri<\/h2>\n\n\n\n
Extensive Collaboration Network and Young Talent<\/h3>\n\n\n\n