{"id":779,"date":"2026-02-03T12:40:16","date_gmt":"2026-02-03T09:40:16","guid":{"rendered":"https:\/\/fuarhaber.online\/?p=779"},"modified":"2026-02-03T12:41:18","modified_gmt":"2026-02-03T09:41:18","slug":"aaos-2026-offers-north-american-market-opportunities-for-healthcare-brands","status":"publish","type":"post","link":"https:\/\/fuarhaber.online\/en\/aaos-2026-offers-north-american-market-opportunities-for-healthcare-brands\/","title":{"rendered":"AAOS 2026 Offers North American Market Opportunities for Healthcare Brands"},"content":{"rendered":"

INTERVIEW \u2013 The American Academy of Orthopaedic Surgeons (AAOS) Annual Meeting, the world\u2019s largest gathering point for orthopedic surgeons and industry professionals, is preparing to bring the fastest-growing market dynamics and technological revolution in medicine to the stage in 2026. Dr. Matthew Provencher, Chair of the AAOS Annual Meeting Committee, emphasizes that the event is not merely a trade fair, but an intellectual collaboration platform where \u201cthe best of the best\u201d are showcased.<\/p>\n\n\n\n

Stating that orthopedics is one of the most dynamic fields in global medicine, Dr. Provencher explains how the annual meeting reflects this growth with the following remarks:<\/p>\n\n\n\n

\u201cThe American Academy of Orthopaedic Surgeons (AAOS) is the largest professional orthopedic organization in the world. The annual meeting we organize is truly a showcase of \u2018the best of the best\u2019; the finest academics, the most advanced research, the highest-quality education, and the latest innovations in technology are all featured here. The purpose of the meeting is to bring everyone together for intellectual collaboration and the exchange of all these ideas. The orthopedic market is currently extremely exciting because it is one of the fastest-growing global markets in medicine, and this meeting reflects that perfectly.\u201d<\/p>\n\n\n

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The Key to the Future: Young Surgeons and Education<\/h2>\n\n\n\n

Within its 2026 vision, the Academy allocates broad space not only to experienced surgeons but also to those just entering the profession. Special programs designed for medical students, residents, and subspecialty fellows stand at a critical point for the sustainability of the sector. Emphasizing the strategic importance of education, Dr. Provencher states, \u201cWe see this as the key to our future. The key is not only how things were done in the past; the real focus is our new trainees and the young orthopedic surgeons joining us, because they are the ones who will shape the future.\u201d<\/p>\n\n\n\n

The Heart of Innovation: An 18,000-Square-Meter Technology Stage<\/h2>\n\n\n\n

The exhibition area of AAOS 2026 spans an expansive space of approximately 18,500 square meters with more than 650 suppliers and exhibitors. Emphasizing that this area is not merely a display venue but the heart of innovation, Provencher highlights the importance of international partnerships. Noting that visitors will be able to closely examine technology through hands-on demonstrations lasting several days, Dr. Provencher states, \u201cThere is no larger showcase in the world than AAOS for discovering the latest technology in orthopedics.\u201d<\/p>\n\n\n

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T\u00fcrkiye\u2019s Strategic Role and the Gateway to Market Entry<\/h2>\n\n\n\n

One of the most prominent topics highlighted in the interview was T\u00fcrkiye\u2019s rising position in orthopedic innovation. Referring to the expertise of Turkish companies in implants, 3D printing, and smart devices, Dr. Provencher describes T\u00fcrkiye as a \u201cglobal leader.\u201d Emphasizing that AAOS offers a unique opportunity for Turkish brands to enter the North American market, he delivers the following message:<\/p>\n\n\n\n

\u201cThere is no better way for a T\u00fcrkiye-based company to establish a presence in the North American market than participating in the AAOS Annual Meeting. When you attend the AAOS Annual Meeting, everyone is there; all large, mid-sized, and small companies \u2014 even start-ups \u2014 are spread across the exhibition floor. A start-up can be positioned right next to one of the world\u2019s largest orthopedic companies. Having the opportunity to demonstrate your presence alongside the CEOs and decision-makers of all these companies is extremely valuable. This is exactly why Turkish brands should be at AAOS; because there is no greater strategic route to market entry than participating in the AAOS Annual Meeting.\u201d<\/p>\n\n\n\n

The New Phase of Artificial Intelligence: Intelligent Robotics and LLM<\/h2>\n\n\n\n

Stating that industry trends can undergo radical changes even within a 12-month period, Dr. Provencher explains the evolution of artificial intelligence with the following technical details:<\/p>\n\n\n\n

\u201cIn recent years, we had seen many artificial intelligence programs focused on practice management and improving efficiency. What we are seeing now, however, is how artificial intelligence is partnering with smarter implants and more advanced robotic developments. Just as you mentioned, 3D printing and patient-specific instruments\u2026 In addition, there is the use of large language models (LLMs) to determine what may be best for the patient. Artificial intelligence and machine learning are transforming the way we use technology to help our patients recover better.\u201d<\/p>\n\n\n

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Peak Visual Experience: Orthodome<\/h2>\n\n\n\n

This year\u2019s \u201cmust-see\u201d area of the fair will be the \u201cOrthodome,\u201d which brings high-definition education directly onto the exhibition floor. Regarding this system, which allows surgeons to observe surgical techniques and implant applications down to the finest detail, Dr. Provencher shares the following insights:<\/p>\n\n\n\n

\u201cBu, devasa, s\u00fcr\u00fckleyici, ultra y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc bir ortopedik vitrindir. Orthodome’da cerrahi teknikleri izledi\u011finizde detaylar\u0131 ger\u00e7ekten g\u00f6rebiliyorsunuz. \u00d6yle ki, ekart\u00f6rlerin (retrakt\u00f6rlerin) \u00fczerindeki \u00e7izikleri ve kan damarlar\u0131n\u0131 \u00e7ok yak\u0131ndan se\u00e7ebiliyorsunuz. Bu s\u00fcr\u00fckleyici deneyimden, teknikleri ve teknolojiyi sergi salonunun tam kalbinde g\u00f6rerek \u00e7ok \u015fey kazanabilirsiniz.\u201d<\/p>\n\n\n

\n
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Everything Under One Roof<\/h2>\n\n\n\n

The event covers all specialties such as spine, pediatrics, trauma, sports surgery, and ankle care, as well as non-surgical care and durable medical equipment. Concluding his remarks, Dr. Provencher notes that a surgeon visiting the exhibition hall can find everything related to new technology, adding that the content is so comprehensive that even with days of exploration, it is difficult to see it all.<\/p>\n\n\n\n

The AAOS 2026 Annual Meeting will be held between March 2\u20136 at the Morial Convention Center in New Orleans.<\/p>\n\n\n\n

TAHS\u0130N ERK\u0130N ERK<\/strong><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

R\u00d6PORTAJ – D\u00fcnya genelindeki ortopedi cerrahlar\u0131 ve end\u00fcstri profesyonellerinin en b\u00fcy\u00fck bulu\u015fma noktas\u0131 olan Amerikan Ortopedi Cerrahlar\u0131 Akademisi (AAOS) Y\u0131ll\u0131k Toplant\u0131s\u0131, 2026 y\u0131l\u0131nda t\u0131bb\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen pazar dinamiklerini ve teknolojik devrimini sahneye ta\u015f\u0131maya haz\u0131rlan\u0131yor. AAOS Y\u0131ll\u0131k Toplant\u0131 Komitesi Ba\u015fkan\u0131 Dr. Matthew Provencher, organizasyonun sadece bir fuar de\u011fil, “en iyilerin en iyisinin” sergilendi\u011fi entelekt\u00fcel bir […]<\/p>\n","protected":false},"author":1,"featured_media":785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,17,3],"tags":[],"class_list":["post-779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fuar-haberleri","category-roportajlar","category-yurtdisi-fuarlar"],"yoast_head":"\nAAOS Fuar\u0131, T\u00fcrk Markalar\u0131na Kuzey Amerika F\u0131rsat\u0131 Sunuyor<\/title>\n<meta name=\"description\" content=\"AAOS Komite Ba\u015fkan\u0131 Dr. Matthew Provencher, AAOS 2026\u2019n\u0131n T\u00fcrk markalar\u0131 i\u00e7in Kuzey Amerika pazar\u0131na giri\u015fte neden en stratejik yol oldu\u011funu a\u00e7\u0131klad\u0131.\" \/>\n<meta name=\"robots\" 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