The 13th ATRAX Expo, the international meeting point of the entertainment, park, sports, and leisure industries, is preparing to open its doors at the Istanbul Expo Center (IFM) from January 15 to 17, 2026. Organized by Tureks International Fairs, the event will host industry professionals this year across 55,000 square meters and five thematic halls.
As the only specialized exhibition in Türkiye and the surrounding region, ATRAX 2026 has updated its growth targets. The event is expected to welcome more than 400 exhibiting companies and over 22,000 professional visitors from more than 60 countries. The fair serves as a strategic supply hub for investors coming from Europe, the Balkans, Africa, the Middle East, Russia, and the Turkic Republics.
This year, ATRAX 2026 places the theme “Serious Fun” at its core. With this concept, the fair management approaches entertainment not merely as physical activity, but as an essential element of urban life, social well-being, and sustainability. Within the scope of the theme, the strategic impact of entertainment and recreation solutions on cities’ quality of life and collective well-being will be discussed through panels and dedicated events.
Taking place across five different halls, the exhibition will address the sector’s subfields in a focused structure:
- Entertainment and Adventure: Amusement park equipment, gaming machines, and adventure parks.
- Parks and Urban Furniture: Urban design solutions, children’s playgrounds, and recreation facilities.
- AquaFun: Pools, spa and wellness systems, and water entertainment equipment.
- OutDes: Garden design, landscaping, green space solutions, and “tiny house” concepts.
- Vending: Vending technologies and self-service systems.
ATRAX appeals to a broad buyer profile, including municipalities, hotel and resort investors, shopping mall operators, architects, landscape design offices, and mass housing developers. While providing product sourcing for public and private sector projects, the fair also creates a strong foundation for international business partnerships.
Organized exclusively for industry professionals, ATRAX 2026 can be visited at the Istanbul Expo Center from January 15 to 17.
FUAR HABER ONLINE