One of the most prestigious international gatherings in the gastronomy and hospitality world, HORECA 2026 is preparing to open its doors in Greece’s capital, Athens, from 13 to 16 February 2026.
The event, to be held at the Metropolitan Expo, will mark its 20th anniversary as a milestone while welcoming professionals from the tourism and hospitality sectors. According to the fair’s current exhibitor list, companies from a total of nine countries including host nation Greece, as well as Bulgaria, the Greek Cypriot Administration of Southern Cyprus, Hungary, India, Italy, the Netherlands, Romania and the United Kingdom, will present their latest products and services to industry professionals in Athens.
HORECA returns in its 2026 edition with a “renewed, modern and dynamic” structure. Serving as a supply chain hub for hotels, restaurants, cafés and bar operators, the fair continues to function as a global marketplace that directly connects suppliers with professional buyers. Through its progressive approach and sustainability-focused strategies, the event aims to provide participants with a competitive advantage.
Within the scope of the fair, comprehensive product categories covering all needs of the sector will be showcased:
- Coffee and Beverages: World-renowned coffee brands and equipment.
- Kitchen Technologies: Industrial kitchen machinery and catering equipment.
- Hotel Equipment: Furniture, textile and decoration solutions.
- Digital Management and Software: Smart management systems, POS technologies and digital marketing tools.
HORECA 2026 offers not only a product exhibition space but also an intensive knowledge-sharing platform:
- HORECA Business Lab: An innovation hub featuring case studies, workshops and panel discussions with the participation of leading marketers and entrepreneurs from the sector.
- Gastronomy Lab: Live kitchen shows and menu techniques will be presented to professionals, featuring more than 20 figures from the Greek and international gastronomy scene.
- Coffee Championships (SCA Greece): The National Barista, Brewers Cup and Coffee in Good Spirits championships will bring the coffee industry together throughout the fair.
The 8th International Hospitality Forum, organised by the Hellenic Chamber of Hotels and hosted within HORECA, will address the future roadmap of the tourism sector through scientific and economic perspectives.
HORECA 2026 will welcome professional visitors at the Athens Metropolitan Expo from 13 to 16 February 2026.
FUAR HABER ONLINE