One of Italy’s most prestigious specialised trade fairs in the lingerie, ready-to-wear and loungewear sectors, Immagine Italia & Co. is preparing to open its doors for the 19th time from 14 to 16 February 2026.
The fair, to be held at Florence’s iconic venue Fortezza da Basso, will serve as the first global showcase for the 2026/2027 Autumn–Winter collections.
More Than 150 Brands to Participate
Organised by Underbeach, the event has already confirmed registrations from more than 150 international brands, demonstrating the sector’s ongoing growth momentum. Focusing on premium lingerie, luxury loungewear and accessories segments, the fair offers a platform that highlights the strategic importance of the lingerie industry within the rapidly evolving dynamics of fashion. The list of participating brands is expected to continue expanding until the event dates.
Sustainable Fashion with the Green Area
One of the most notable innovations of the 19th edition will be the “Green Area”, which will be established within the exhibition space. This dedicated section has been designed to explore innovations across the production chain and to promote responsible, transparent and sustainable practices within the industry. Designers and manufacturers will present their next-generation collections created with environmentally friendly materials to industry professionals in this area.
Growing Participation from Outside Europe
Immagine Italia & Co. is strengthening its strategic partnerships to enhance its presence in global markets. With the support of the Italian Trade Agency, the number of purchasing delegations from non-European countries is being increased, while significant delegations from CIS countries such as Armenia, Azerbaijan, Kazakhstan and Uzbekistan are expected to attend the fair through the cooperation with Fashion Sfera. In addition, strong participation is also being targeted from key market countries including Germany, Spain and France.
Raffaella Petrossi, General Manager of Underbeach, stated that the fair is not only a commercial platform but also a “privileged observatory” for the future of the sector. Petrossi emphasised that by providing the most comprehensive overview of the 2026/2027 season, the event functionally supports the decision-making processes of purchasing professionals.
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