100% Optical, one of the UK’s leading annual gatherings for the optical industry, will take place at ExCeL London from February 28 to March 2, 2026. Organized in partnership with the Association of Optometrists (AOP), the event will showcase a wide range of offerings, from frame designs and contact lenses to technological equipment and business solutions.
Expected to attract more than 11,000 professionals from across the industry, the fair will also feature educational programs curated by Dr. Ian Beasley. Participants will have the opportunity to earn Continuing Professional Development (CPD) points in sessions covering topics such as clinical excellence, patient care, and business growth.
The “100% Catwalk” events, held three times daily during the fair, will showcase the season's standout eyewear designs. For businesses interested in independent and original designs, the “100% Studio” area has been specially reserved. This section will present handcrafted and creativity-focused products from selected independent brands worldwide to industry professionals.
The event will also feature specialized areas such as the “Optical Academy” and the “Future Practice Hub.” At the Academy, accredited training will be provided for optometrists and practice staff, while the future hub will explore the trends and technological developments expected to shape the industry in 2026. Throughout the fair, leading brands will showcase their latest optical equipment and innovations.
FUAR HABER ONLINE